Leading tech giant MTN Ghana with a focus on delivering innovative telecommunications solutions, tailored to the evolving needs of businesses, is set to drive the competitiveness of Small and Medium Enterprises (SMEs) in Ghana through innovative products, a release said on Monday.
MTN reaffirmed its commitment to the growth of SMEs with the launch of “MTN SME Accelerate,”at a ceremony in the Ghanaian capital.
This year-long initiative, themed “Business Done Smarter, Faster, and Better,” will enhance the competitiveness and sustainability of SMEs, said the release.
Stephen Blewett, Chuef Executive Officer (CEO) of MTN Ghana, stated during the launching; “MTN is deeply invested in empowering SMEs. We understand the vital role they play in driving economic growth and job creation throughout Africa.”
Blewett emphasized the need for essential tools, resources, and support for these businesses to thrive in the digital age.
Angela Mensah Poku, Chief Enterprise Business Officer of MTN, highlighted that SMEs encounter several challenges, including digitization, access to credit, and a lack of capacity.
Angela Mensah Poku, Chief Enterprise Business Officer of MTN
She emphasized MTN’s commitment to extending the SME initiative from a month-long program to a year-long initiative. This change aims to ensure sustained engagement with the sector to ensure successful outcomes.
As part of its support for women in the SME sector, the launch also introduced the “MTN Adwumapa Bundle,” a package designed specifically for women-led SMEs.
This special bundle, one of many specialized offerings available throughout the year, aims to facilitate network connections and provide exclusive access to market opportunities, including SME fairs and pop-up shops.
In her address, Margaret Ansei, CEO of the Ghana Enterprises Agency (GEA), commended MTN for the initiative, pledging GEA’s commitment to partnering with MTN Business to grow SMEs and support Ghana’s economic development.
Under the initiative, MTN Ghana will roll out various programs aimed at empowering Ghanaian SMEs to expand and operate sustainably. Planned initiatives include expanded market activations and capacity-building sessions for SMEs in both formal and informal sectors, said the release.
Additionally, there will be leadership training specifically for women in business. The initiative will culminate at the end of the year with an awards event called the MTN SME GROW AFRICA (SMEGA) Awards, to recognize and assess the performance of SMEs over the year.